Disidente Proyecto — Maria Paula Moreno Web

Maria Paula
Moreno
Quintero

Product Designer and
Head of Art
and Illustrator

Selected work

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Cacao Disidente. Brand Identity

The art direction and visual identity I created focus on capturing the essence of Colombia’s cacao biodiversity. The photography emphasizes the deep connection between the land, the crop, and the artisanal process, highlighting the uniqueness of each microlot. Through images that blend the organic with the innovative, we aim to reflect each cacao's sensory richness and Bean-to-Bar chocolatiers' ability to create one-of-a-kind art. The visual identity communicates not only the quality of the product but also the brand’s commitment to research and the preservation of Colombia’s native cacao flavors.

Brand identity
Art Direction